Stop guessing when making important pricing decisions for your club. Use the Scottish Golf Intelligence tool to see what other Scottish clubs are doing to be successful.
Compare your data to other Scottish Clubs, or just with other courses that are comparable to your annual revenue stream. How do you measure up against your peers?
By contributing your data to Scottish Golf Intelligence, not only are you gaining insight into valuable data that can help your club, you are assisting the Scottish Golf Club industry as a whole.
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Services We Offer
The first time you access all the data on your club, you may be a bit overwhelmed. Fear not - Scottish Golf provides consultation, education and support for every club in Scotland. Let us help.
Just because Scottish Golf Intelligence is a free service, it doesn't mean you have to go it alone. Contact our support team if you need assistance with registration, entering data, or anything else.
By contributing to this intelligence gathering tool, Scottish Golf is better placed to approach national agencies to support the creation of national strategies to help Scottish Golf Clubs like yours.
Summary reports of submitted data are available online.
Over the last few years I have worked at several courses and resorts where the emphasis was on getting it right for the visitor. Each of the courses was at a different phase in its development, but the common factor with all was our use of the Scottish Golf Intelligence programme. It helped us to forecast and budget, and it identified peak and off-peak months more easily. In both planning and day to day work, it enabled us to easily compare our performance with other similar courses, as well as allowing us to readily target the right market. All in all a good tool, which takes only a little effort to provide some great benefits.
We opened our new 9 hole course at Kingsfield on the outskirts of Linlithgow in 2009. It has to operate as a business in what we know is a competitive market, so good management information is vital to us. Participating in the Scottish Golf Intelligence programme will help us see how our performance compares to the averages for other 9 hole courses as our business builds up.
Scottish Golf is fully supportive of the Scottish Golf Intelligence programme and is delighted to be taking over the management and promotion of this important business tool. The Scottish Golf Intelligence programme results will help individual clubs compare their own performance with average figures for similar clubs around the country, and thus identify opportunities for improved utilisation and yield management of their golf courses. The results will also help the us and other stakeholders monitor the importance of golf tourism to clubs and the industry as a whole and we encourage all member clubs to participate.
The Club Managers Association of Europe is encouraging all its members in Scotland to participate in the Scottish Golf Intelligence programme. Good management information is a key tool for good managers, and visitor business is now a vital element of turnover at most clubs in Scotland. The programme reports will provide very useful benchmarking and marketing information, so long as all those involved input their figures regularly.
The Scottish Golf Intelligence programme is an important tool in monitoring the value, pattern and trends in golf tourism. Its importance in allowing us to set targets and measure growth cannot be underestimated.